Case Study: A Picture is Worth...a Nice Donation
Jan 11, 2019
Description: Folded Photograph Card
What it was purchased for: A historical preservation society needed invitations for their annual dinner. A board member donated their photography services for the dinner, so event planners wanted their guest gift to be a photography souvenir.
Personalization: The event invitation was printed in full-color on the front cover, back cover, and inside. Event designers provided the branded artwork. The preservation society's logo was hot foil stamped on the portrait folder in metallic gold foil.
How it was distributed: Event invites were mailed to previous attendees, as well as community figures and recent donors and volunteers. Portrait folders were mailed out after the event (with photos inserted).
Result or ROI: Dinner guests were thrilled to receive a custom invitation over a generic email invite. It showed that the historical society was willing to really invest in the event and the attendees. The portrait folder mailed after the event reminded them of the dinner, and receiving framed photos was a much-appreciated gesture. Donations received in the month after the event were 10% higher than the previous year.
Source: Warwick Publishing